Have you been wanting to upgrade the boat or yacht you currently have and been wondering what is the best way to go about selling yours? You’re not alone, many people are constantly looking to upgrade the boat they have, moving up to something a little bigger. Whatever the case may be, you can always find used boats for sale. The market is oversaturated most of the time. When it comes to boats for sale in South Florida, there is practically too much selection.
So, with that in mind, how to get your yacht for sale to stand out above the rest of the Florida boats for sale? Listing your used boats for sale is one thing, but doing it at the wrong time is an entirely different situation. When your listing shows that your yacht for sale has been sitting idle on the market for a long period of time, people start to ask questions and wonder as to why, and what might be wrong with it.
This is what you don’t want to have happen. Luckily, there are some things that you can ensure you do the right way from the beginning when it comes to how to sell your boat. We’ve put together the top 5 tips to help you sell your boat that will help keep your boat from sitting on a listing getting little to no traction.
1. Keep it looking like new
Every time someone interested in buying your boat comes to have a look at it for themselves, you want to ensure that it looks as “like new” as you possibly can. Even in the photos you take for your listing, it’s crucially important that every photo of your boats for sale in South Florida look like they just came from the factory. It doesn’t matter if they’re 5 or 15 years old. Do a deep cleaning of your boat before you take any photos or put a listing up. There are professional boat detailers, hire one to get your boat looking pristine. Whether it’s in the pictures on your listing, or when they come to see the boat, a prospective buyer is always forming opinions and deciding if they’re still interested or not. So ensure that you peak their interest and keep it throughout the entire process.
Go in and take out any personal belongings from inside it, let them see it with just what it came from the factory with. They will take a moment to imagine themselves with their stuff inside. This helps your sale. You can even hire someone to stage your boats for sale, which will always help with this picture inside a prospective buyer’s mind.
2. Pay attention to the market, always
Whether you’re going to be posting your listing now or waiting, be sure that you keep an eye on the market. There are always boats for sale in South Florida, so it’s good to know what’s out there as you’re getting your yacht for sale ready to be listed.
Every buyer, including first-time buyers, will be doing their research before they even consider buying a boat, which means that they will know what your boat is worth. So regardless of the price that you want to list your boat at, the market sets the pricing, and every buyer that looks at your listing will immediately know if it’s comparable to the market or overpriced. Don’t price yourself out of a deal because you want to make a certain amount.
This is where the benefit of a broker can help you in your quest to sell your boat. Brokers have their finger on the pulse of the market at all times and will be able to assist with accurate and fair pricing that will have you making money and actually sell your boat. They’ll be able to guide you properly through the market and sale price.
3. Know that everything is in working order…
Before you take a prospective buyer out on the water. Don’t wait to check if everything works, and we mean everything inside and out, on your boat a couple of hours before you take a buyer out to sea for a test cruise. Equipment breaking down, things falling apart inside the cabin, and any other mechanical or aesthetic things can derail a sale before it’s even begun. Here are some things to consider before you post your listing:
- Do the engines and all mechanical components of your boat work?
- Is the hull looking clean and free of blisters?
- Do all the electronics work effectively?
- Do all the interior and exterior lights work?
- Is there water damage?
- How is the electrical wiring holding up?
There are many other things to consider, but these are a great start to examine your boat more closely before posting your listing.
A broker will be able to ensure that your boat is prepared for the survey that must be done before a sale can be completed.
4. Carefully craft your listing
This is where your listing truly stands out amongst the other Florida boats for sale… a carefully crafted listing! Know the best-selling points of your boats for sale, and craft the listing description and information in a way that draws prospective buyers in. Ensure that you have all the paperwork for your boat, know the specifications and dimensions, and be sure to describe the best features of your boat. Not the way a factory would, but the way you would to your best friends that you want to buy a boat too. And last, but not least, take exceptionally high-quality photos. These will be the difference between a listing with movement and faster sale or have a listing that sits idle.
5. Location, location, location!
Fortunately, a boat can be moved and listed for sale anywhere that there’s water. This is crucial because if the market is oversaturated in one area, then you’re able to move it where the market is better. You also want to be sure that when you’re listing your boat, that it is surrounded by the best-looking boats you can find, not some run-down marina that’s seen better days. These are all things that help your sale.
When it comes to how to sell your boat, these are a few of the most important things to keep in mind as you prepare yours. Paul Keeney of Off the Hook Yachts, ready assist with the sale of your boat and ensuring that you’re as ready as you can be. As a leading broker for over 12 years, we are able to handle your yacht sale needs.